Strategy and the Management of Change Essay Example | Topics and Well Written Essays - 2000 words

Methodology and the Management of Change - Essay Example The organization is an entirely claimed auxiliary of the Lewis Trust Group Ltd. The expanded Lewis Trust Group works in the retail, recreation, property and budgetary administrations industry (River Island, 2011). Stream Island has been available in the design retailing industry since the most recent six decades. The organization is perceived for its rich and sensibly evaluated style notwithstanding the selective contacts the organization provides for its design assortment, making them champion from the other design retailers of the High Street (River Island, 2011). The organization was set up in the year 1948 as a little store in London managing fleece and women apparel. As the business extended, the organization began to concentrate just on women dress and came to be known as ‘Lewis Separates’. Continuously 1968, the organization had around 70 stores in the UK. During a similar time, Lewis Separates opened up scarcely any new idea stores with creative structures and co nfigurations that were known as ‘Chelsea Girl’. Chelsea Girl was the preeminent style boutique chain in the UK. In the year 1983, the organization concocted men’s wear under the name ‘Concept Man’. By and by, because of further movement, in 1988 the organization advanced into topic store offering footwear, beautifiers, adornments, and men’s just as women’s attire and came to be known as ‘River Island’ (Competition Commission, 2004; Lea-Greenwood, 1993). The Environmental Analysis This area of the investigation would concentrate on the natural examination which would involve an appraisal of the Political, Economic, Social, Technological, Environmental and Legal climate influencing the United Kingdom where River Island is headquartered (Havergal and Edmonstone, 1999; Learn Marketing, n.d.). The United Kingdom offers a moderately steady local world of politics to River Island. Be that as it may, created countries like the UK c an't battle with the creating nations as far as minimal effort producing offices and modest work. The guidelines of the European Union effect the clothing business of the UK as far as least compensations, fixed working hours and imports from over the EU limit (Key Note, 2001). The monetary condition of the UK would imperatively affect clothing stores like River Island. The ascent in the costs of land especially in the prime locales of the district may decelerate the store expansion action of River Island or might bring about decline in the floor space of the new stores. The enlargement in the oil costs would likewise build costs through the flexibly chain of the organization. The potential financial downturn in the area had lead to the decrease in extra cash of general society on array and style items, causing a feasible decrease in the planned market (Key Note, 2001). The significant social pattern predominant nowadays is a move towards rich way of life and in vogue attire especial ly among the urban grown-ups. The expanded tendency of the general population toward design pieces of clothing and adornments have improved the need for item expansion among the attire stores and River Island is no special case. The fast mechanical headway and the surpassing